PT. Nippon Indosari Corpindo, Tbk, the producer of SARI ROTI bakery clinched the 2012 Top Brand for Kids award for the fourth time. The event was held on Wednesday, April 18, 2012 at Hotel Mulia, Jakarta. SARI ROTI won the award for the white bread category.
Top Brand for Kids is the award which was originally conceived by Majalah Marketing jointly with Frontier Consulting Group (FCG). Top Brand for Kids Award is awarded to brands which fall into certain categories which meet two criteria, firstly the brands which acquire a minimum of 10% Top Brand Index, and secondly the brands which according to survey results sit on the top three position on their respective product categories.
SARI ROTI managed to acquire a 74.5% Top Brand Index. This figure indicates an improvement compared to the Top Brand Index of 2011 which was 72.4%. This award truly is a reflection of the consumer’s trust over SARI ROTI product quality.